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How to Monetise your Video Content

HomeBusinessHow to Monetise your Video Content

Are you a video content creator or in the video streaming industry? Do you want to monetise your video content and grow your business? There are many opportunities in the market that can help you to earn more from your content. While leading video streaming platforms usually grab a major percentage of the revenue generated from your content, there are various alternatives that can help you keep your hard earned money in your pockets. 

According to the CISCO Annual Internet Report– online videos will account for 82% of the overall internet traffic by 2022. So, there’s a ripe market that you can potentially leverage to drive revenue and attract more fans. 

Let’s look at some of the best ways to monetise your video content. 

Create an OTT platform

The sector which has seen dramatic growth during the pandemic is Entertainment.  The popularity of OTT is growing more than ever. In 2020, the global OTT market grew to US$ 121.11 billion. This number is expected to swell to US$ 141.17 billion by the end of 2021, and then to a whopping US$ 257.37 billion by 2025, according to a Business Research Company article. And, OTT is a major driver for the growth of your video industry.

There are 5 ways to monetize your video on OTT 

  • Advertising Video on Demand (AVOD)
  • Premium Video on Demand (PVOD)
  • Subscription Video on Demand (SVOD)
  • Transactional Video on Demand (TVOD)
  • Hybrid Video on Demand (HVOD)

If you want to create an OTT platform, outsourcing OTT development is a great option. By mixing your platform with a great video marketing strategy can boost your business very fast. Of the many software available in the market, Enveu and Brightcove can help you create your own OTT platform with no code/low code.

YouTube

YouTube is the well-known platform being leveraged by thousands of content creators to reach a broader audience and make money from their video content.. The platform has over 2 billion monthly active users, which makes it the most recommended platform for content creators. You can create your channel and start uploading your content. As your channel grows you can monetize your channel and earn revenues through ads. As per the YouTube Monetization Policy, You need to have more than 4000 valid public watch hours in the last 12 months and more than 1000 subscribers on your channel. 

Facebook Creator

Facebook launched “Facebook for Creators” to empower video creators to build a community and business. You can create and edit videos, learn about the audience, connect with the audience and monetize your content. There is eligibility you need to comply with for earning revenues from your videos.

Sell Stock Videos

Selling stock is another way to in this list to earn money from your videos or pictures. There are various platforms like Shutterstock, Pond5, iStock, Artgrid, Adobe stock, etc. where you can create an account and sell your videos. All the platforms have different policies for their partnership programs. For example, Shutterstock gives you 30% of commission on the sale and Pond5 gives you the flexibility to set pricing for your content. 

Nearly all companies have requirements in video format. Whether it’s to showcase their services or create employee training content, they need a constant stream of video content. Generally, these companies don’t have the budgets to buy equipment or hire technical experts, so people find it easy to hire off-the-shelf services. You can help such companies by creating and selling high-quality videos to them. 

Conclusion

In summary, there are two serious & scalable opportunities to earn money from your video content.  YouTube is a widely used platform for content creators, but this also comes with some limitations. One of the biggest drawbacks is that they have the authority to ban your account overnight, without prior notice. This could be a major concern for content creators especially if it’s taken them years to create a strong digital channel for their content. Smart content creators are bypassing these rules & monetisation hurdles by owning the platform – take for example Netflix that has built a loyal base of users and offers premium content. This gives them the flexibility to own their content as well as their users. 

Using a third-party platform is easy to earn quick revenue, but you will need to share a chunk of your earnings to these platforms. Instead of this, build your own platform, create a loyal user base and start earning through your content without sharing your revenues with anyone.

pearls of wisdom
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