A bouncy castle business is quite tricky to promote at the start especially when you begin on a lean budget (which you probably will).
But there’s nothing to worry. Every bouncy castle business kick starts on a lean budget (unless their family’s a millionaire or a billionaire; but then why would they get into the bouncy castle business if their financial backup’s so strong?) and yet, finds out reasonable means to promote their business to the world as a whole.
You would be able to do that as well provided you are willing to use your money in the best possible manner. Make the most of the least; that should be your motto. The following tips can also come in handy for you.
Get a website
Nowadays, every business, be it one based on IT or hotel or inflatable is expected to have a website on the World Wide Web.
You should also follow in the same footsteps if you really want to improve your customer reach locally as well as internationally. We will provide you with an example as to how this can work in your favor. Take a peek.
Say, a person wants to go for a bouncy castle hire in Sunderland for his son’s birthday. Do you know what’s the first thing he would normally do in a situation like that? He would get his mobile phone out, get one Google and search for a bouncy castle nearby. He’ll then choose one, get in contact with them and fix up a deal. The entire thing would be done and dusted within an hour.
Get a website ASAP. Yes, it will cost you a few, but the expense is definitely worth it.
Get a presence on social media
Having a static website on the World Wide Web isn’t going to be enough for you. You need to promote it more. Social media can come in handy in such circumstances, and that too for free.
You can use the power of social media (like Instagram, Twitter, Facebook, etc.) to reach out to more customers in general. You can upload pictures and invite them to get onto your website or contact you directly on a certain telephone number for any bouncy castle requirements.
A step like that can go a long way indeed.
The prospects are immense as far as advertising is concerned, but you need to invest wisely especially due to that lean budget of yours. Meaning, for a bouncy castle business, you just can’t afford to go for an advertisement on TV; can you? The budget won’t approve.
You have to bog yourself down to sensible channels such as the newspaper, flyers, posters, etc.; ones that will be able to do the job for you at a lesser price. Here are a few tips for you:
Advertise in local newspapers.
Deliver leaflets in your locality.
Have your business listed in your local Yellow Pages. This one’s highly recommended to get the maximum benefits within the minimum time.
Advertise on show windows. Posters can come in handy in such circumstances.
Advertise your business in your local library.
Advertise in the markets and other public places like railway stations, stadiums etc. Leaflets and posters can come in handy in such circumstances.
Advertise in dispensaries.
Local wedding events and festivals can also come in handy for your advertisements. A nice little banner can do the trick for you.
The options are many. Your imagination is your only limitation.
Ask for referrals
Always remember that the best way to market your products is via your customers.
Tell your customers to spread the work about your business if they feel satisfied with your equipment. You, yourself should also tell your families and friends to spread the word among themselves and others.
A little bit of referral can go a long way indeed.
Last but not the least, there’s always the option to go to a broker who deals specifically in children’s entertainment. S/He would provide you with contacts (on charges) that you can always use to your business advantage. But this option should always be used as a form of last resort. The ones mentioned above should be given more priority.
So that’s all for now then. It’s time we bring this to an end for now. Hope you had a good and useful read.