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Reasons why investing in a custom WordPress theme is a smart choice

HomeBusinessReasons why investing in a custom WordPress theme is a smart choice

Investing in a custom WordPress theme is an excellent way to improve your website. WordPress themes have many great functionalities that can contribute to your business. Today we want to talk about why custom themes are the best and why you should consider getting one for your website.

You need more than a website

In today’s business world, you need more than a simple website. Every business has one today. To battle the competition, you need a platform that will help you connect with your clients. And to help your clients get what they need. That’s where a custom theme steps in.

WordPress has substantially developed over the past decade. It has progressed from a simple website platform to the most powerful website builder on the market. With so many fantastic features and functionalities, it is not surprising that over 455 million websites use WordPress.

Why is a custom WordPress theme so good?

One of the reasons everyone loves WordPress themes is that they are so easy to set up. You can have your website up and running in a matter of minutes. Just a few clicks, and you are done! The simplicity of this platform and its features is astonishing.

If you visit the WordPress market, you will see a bunch of themes, both free and paid. While you can find a good deal for your website, a custom theme is a much better decision. Mainly because it is custom-built per your requirements. Furthermore, with a custom theme, it is easier to:

  • update and customize your website;
  • quickly change the look of your website;
  • avoid glitchy themes;
  • provide a better customer experience;
  • improve the loading speed;
  • make money with WordPress.

Updates and customization

A custom WordPress theme is built like a template. It has predefined layouts, and once you activate it, everything fits into place. If you wish to make any changes, like repositioning objects, changing font or color, etc., you can do it without a single line of code.

And, if you know a bit of programming, you can virtually change anything. 

Completely change the look of your website

Changing font, color, or just repositioning some elements on the website are minor changes. Investing in a custom WordPress theme gives you the ability to completely redesign your website without losing your SEO rating.

When building the theme, you can create a couple of different layouts. Think about positioning elements on pages. You can play with different combinations, create multiple designs, menus, add widgets, and so on.

Once the layouts are created, you can switch between them with a single click of a button. Just have in mind that changing a theme also requires changing the background structure of the website. You need to understand the differences between themes so you can fix any issues if they show up.

A custom theme is just for you

If you purchase a theme and install it on your website, you need to also do a complete checkup of the theme. Sometimes, themes that are not built very well have various bugs that will impact customer experience and the website’s functionality. Furthermore, some themes do not integrate well with the WordPress plugins you want to use.

However, if you get a custom WordPress theme built specifically for your website, that’s a whole other story. You can build it with the exact specifications your website needs. Also, think about the plugins you want to use, and make sure they are compatible with the theme.

A WordPress theme provides a better customer experience

You need to build your theme while thinking about your clients’ needs. When they visit your website, they want a smooth experience. Some themes come with built-in functionalities that you don’t need. However, your customers have to see or use them even if they don’t want to.

The idea is to create a theme that supports exactly what your clients need. There are a lot of good website designs and development ideas that can provide a better customer experience.

Improve the loading speed of your website

The way custom themes are built helps improve the loading speed. All of the elements are in the right place, and the theme is optimized so that it does not slow down the loading process.

Furthermore, if the theme works well with all the plugins you use, that will also contribute to a better loading speed. Bugs and glitches will only slow it down.

Also, if you start changing code, the theme will not allow you to make mistakes. You will immediately see that something is off.

Make money with WordPress

You can hire someone to build a WordPress theme for you, but you can also learn to create a WP there. The reason why this is important is that selling custom themes is an excellent way to make money. If you know PHP and JavaScript, you can try to do it yourself. All you need to do is to follow a theme creation guide.

Once you figure out how custom themes work, you can build a business around it.

Investing in a custom WordPress theme is definitely worth it No matter how much time it takes, investing in a custom WordPress theme is a smart decision. It is something that will improve your business in the long run. A custom theme can solve many problems for you and your customers. And it makes things easier. Managing your website will be a piece of cake if you have a custom theme. You know precisely where all elements are and how to play with them to create a different experience. Give it a shot, and you will see that you will never want to use anything else once you set up a custom theme!

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Sophia Perry
Sophia Perry
Sophia Perry has been engaged in writing blog articles for the last 7 years. Today, her range of topics spans from moving across the globe to everyday lifestyle tips, traveling, marketing and software-related news etc. In her spare time, Sophia enjoys running, reading books and spending time with her dogs Loo and Sill. As a great lover of life, she finds something practical and useful in every experience, which contributes to her portfolio as well.


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