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Small Data is Big!

HomeInfo graphicsSmall Data is Big!

In recent years, data has been a major contributor to the growth of many businesses worldwide. According to Forbes, 53 percent of companies today utilize big data analytics to improve their day-to-day operations. However, it’s not only established enterprises that can utilize data to improve their operations but small businesses as well. The fact that there are far more small businesses than the large ones indicates the amazing potential of data to be a high-valueasset regardless of the size of the business.

The opportunity for small businesses to collect and leverage data has never been better. With the presence of cost-effective software systems such as Microsoft Access and outsourced data management experts, small companies don’t need to invest in expensive hardware, hire an in-house expert, and then deploy complex algorithms on their own.

With the right tools to store the small data and experts to create special functions on Microsoft Access, small data can be analyzed in order to come up with answers to questions involving customer behaviors. These answers can help business owners to make crucial decisions especially related to planning and organizing operations.

To know more about the implications of small data to small businesses, check out the infographic below brought to you by Landau Consulting:


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Stephan Landau
Stephan Landau
Stephan Landau has over 30 years of experience in technology as a practitioner and writer. An accomplished software developer and IT director in many industries such as consumer goods, supply chain management, pharmaceuticals, and manufacturing, Mr. Landau founded Landau Consulting LLC, a technology services consulting firm. Landau Consulting LLC provides complete IT services, web development, online marketing, and data management services for businesses ranging from one employee to thousands. He can be reached at


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