Wednesday, June 7, 2023

Metrics You Must Monitor for Your Online Events

Home Info graphics Metrics You Must Monitor for Your Online Events

To figure out the success of your online events, you should monitor various performance metrics. Here are the top ones that you should track regularly.

There are various metrics that you need to track to figure out if your online event is successful or not. 

Here are the most important ones you should be following now.

1. Click-Through Rate (CTR)

The click-through rate of your promotions matters a lot. It shows you how relevant your promotional content is to your target audience. It speaks a lot about its effectiveness too. A higher CTR would mean that you’ve got your marketing on-point.

2. Total Registrations

The higher the registrations for the event, the better it is for your brand. You should check this number against the number of landing page visitors to figure out your landing page conversion rate.

3. Registrant-to-Attendee Conversion Rate

To find this rate, you have to divide the total attendees by the total registrants and multiply by 100. A higher number suggests that most people who registered for the event attended it. It indicates that your marketing campaigns worked well to get them to your online event.

4. Viewing Time

The viewing time helps you figure out how long the attendees stuck around for your event. Longer viewing times mean that they likely found your event engaging. To find the average viewing time, divide your overall viewing time by the total attendees.

5. Engagement Rate

Your online event’s engagement rate matters too. It gives you an idea of how many attendees actually took an action during the event. This can be found by measuring the number of engagements on various features like polls, resource downloading, surveys, etc.

6. Return on Investment (ROI)

Finally, you need to find out how the online event has benefited you. This can be understood by figuring out your ROI. To do this, you can divide the overall profit by the cost of the event and multiply by 100.

To learn more about the metrics that you should be tracking for your online events, check out this infographic by FLOW.

6 Key Metrics for Breakthrough Online Events
Image Courtesy: FLOW
Was this content helpful?
Belal Atiyyah
Belal Atiyyah
Belal Atiyyah CEO, Omnovia Technologies Inc. He has 30-year international business career spanning energy and technology. He has a B.Eng in Electronic Systems and a Masters in Business. His passion is strategic problem solving through technology.

Related Blogs

What Everyone Ought To Know About Progression Of TV Technologies

While the first progress of TV technology was in the form of the earliest...

Check Trending Outfits for this Summer

Summer is officially here and we love summer fashion! All the trendy dresses, cute accessories...

The Era of Revolution of Digital Marketing

What exactly is Digital marketing? Why it is so important in today's era? The...


Please enter your comment!
Please enter your name here

Most Popular

Causes of Chicken Skin Armpits and Ways to Get Rid of Them

Observe how your underarm skin experiences changes whenever you do something to it like plucking, shaving or waxing. Sometimes, it...

Our Family Trip to Nandi Hills, a Misty Paradise!

We started to Nandi Hills, Bangalore from our flat in Malleshwaram at 4:40 am on 20th Nov 2016, Sunday...

The Common Problems in Range Rover Engines and their solution

Well, to be brutally honest, Range Rover has got everything to be called as the “Car of Dreams”. It...

Top 10 Movie Industries in the World

Movies play an important role in shaping the society as well as providing a substantial percentage to the GDP...

Most Vital Aspect Of A Successful Web Design & Why Web Designing With SEO Is Important for Business?

Simply said the planning of your website can either make or break the business you’re trying to deliver. It...

Latest Blogs


Why Delivery Services Are Important For Businesses?

There is no denying the importance of having a good and...

How to Start Saving Your Side Hustle Income for Retirement

Starting a side hustle can be a great source of income...

Relaxing Hobbies You Can Take Up This Spring

The arrival of spring inspires many people to start a new...

10 Ways To Find Your Purpose And Meaning In Retirement

As you may know, people react differently to retirement. For some...