The social networking application Snapchat has turned out to become a substantial marketing and advertising platform for the startups and large scale businesses around the world.
An application that allows sending photos and videos that automatically get deleted seconds after being viewed by the receiver has become the apple of marketers’ eye. Following Facebook and Instagram, Snapchat is the third most popular socializing app among the members of Generation Y.
The photo app is the most used social media application amongst those between the ages of 12 to 24. The incredible popularity of this photo-sharing app has kicked Twitter, Pinterest, Tumblr, Vine, and Google+ out of the competition.
The penetration of Snapchat is more influential among college aged with 70 percent of collegians reported posting on Snapchat minimum once a day as compared to those 10 percent who reported posting on Facebook with this rate.
Why to Use Snapchat for Business?
Since its inception in 2012, Snapchat open a backdoor for teens and incredible popularity amongst not just individuals but businesses. Both the small and large scale businesses are using Snapchat and the reason is consistently increasing Snapchatters and their dedication towards this social network.
Snapchat currently has more than 10 million daily active users and they are still on the rise. Almost 54 percent of the Snapchatters use the app daily, 32 percent head towards it 2 to 5 times a week, and 87 percent of the users log in twice a week.
Over 10 billion Snapchat videos are viewed in a day; more than 400 million photos are sent every day and around 9000 snaps are shared in every second. In a recent survey, 69 percent of the participant students reported purchasing a product or opening a coupon they were sent on Snapchat.
There are countless reasons to market your business on Snapchat as it can build brand awareness and have you more customers and skyrocket sales. However, the key is thoughtful planning and an advertising and effective marketing strategy for Snapchat.
Before devising a promotional plan, you need to be equipped with as much information about the Snapchat as possible so you can utilize this information for the best interest of your business.
How to Effectively Use Snapchat for Business
Given are the points a marketer should keep in mind while designing a Snapchat marketing campaign to acquire the desired outcomes.
Bring Out Uniqueness and Attraction
Snapchat allows you to create and share 10-second long mobile video ad and make it attractive using filters and sponsored lenses. This ad can be valuable for your business but only if is engaging and interesting.
The more Snapchatters would attract to your ad and open your story which they would find entertaining and informative. Try to be unique and avoid using the promotional techniques commonly in practice by the companies.
Think out of the box and do not hesitate to take risks to present valuable and creative content to the Snapchatters. The majority of Snapchatters is between the age of 14 and 30, so design your Snap Ad keeping the audience and their interests in mind.
Go For Influencer Marketing
While the majority of entrepreneurs have started marketing their business on Snapchat, the probabilities of your competitor’s presence on this social network are high. Your Snap Ad must be powerful enough to not just attract the audience but expel the impression of competitor’s ad.
It could be a great decision to seek help from experts or let them design your stories. There are many influences on Snapchat that have millions of followers and they get thousands of views for each of their stories.
These influences understand the Snapchat audience better than you and that is why they can help you design promotional content that is more influential. Let them comprehend your story and marketing plans so they assist you to achieve your aims in an efficient way.
The content designed by the influencers cannot be reviewed or edited neither before publishing nor after. So, rather than trying to control the procedures authorize the influencer to take the control of the things. Look for a reliable influencer and seek their services for forthcoming happenings instead of looking for another one.
Do Not Mislead the Snapchatters
The Snapchat have some rules and uses for advertising and one of those rules is that advertiser must be honest about their promoted product or service. So, try to be authentic and reliable and avoid content that misleads the audience or offenses any other product or service.
Unlike Facebook and other social media platforms, you cannot edit your story on Snapchat after publishing it. Moreover, your story automatically gets disappeared 24 hours after its creation. All this encourages businesses to give reliable, valuable and timely content to the Snapchatters.
Engage Your Fans
Contrary to the conventional means of advertising such as print ads and billboards, the social media advertising allows businesses to get the feedback of their audience. So take advantage of Snapchat’s two-way communication and involve your viewers in your promotional stories.
For example, you can ask your followers to send you Snaps featuring your product or service or expressing what they feel about your product. There are many other ways to engage the Snapchatters into your stories, look for the most interesting ones. If your fans participate in your activity, make sure you properly respond them and show your gratitude.
Invite Followers from Other Social Media Platforms
Suppose you have succeeded in creating an outstanding Snapchat stories, but what if you do not get many views? Here is the solution. You can invite your followers on other social media pages to your Snapchat.
Post the Snapchat photos and videos on your Facebook and other social media pages with your Snapchat handle. You can post entertaining stuff on your Twitter or Instagram page and ask people to follow you on Snapchat for more interesting stuff.
Another way can be to give reminders to Snapchatters days before publishing your story that something exciting is going to happen on your Snapchat. It will accelerate their excitement and make them wait for what is upcoming.
Hope this piece of writing would be helpful in learning why Snapchat matters for the businesses and how it can effectively be used for marketing and advertising purposes.