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Reasons to use bulk sms for your marketing needs

HomeContent MarketingReasons to use bulk sms for your marketing needs

For years, we are using different modes of communication such as print media, commercials, radio and social media also for promoting products and services of our company or brand. But most of them are not highly effective as SMS services which reach directly into the customer’s hand quickly.

According to several studies conducted by researchers, they have found that. Among 90% of text messages on mobile phones are read by customers, that is why it  has a higher response rate than email marketing and other mobile marketing modes.

SMS is the only service through which companies, marketers or business owners can communicate with thousands of people at the same time when they wish to.

This could be only possible with the help of bulk SMS gateway provider. When you start using it, you are able to send personalized SMS, group SMS, notifications, reminders and a lot more from the single place.

However, when we send messages in high-volume SMS stays in the service provider server and then it goes out on different mobile numbers of recipients at the same time.

People who’re out of the network or switched off their phone will receive the SMS once they enter into the zone and those who have switched off will be received the message when they do it on.

Staggering read rates with quick response

98% average open rate for SMS, with 94.5% gets opened within 5 seconds of being received on mobile. (Statistics from Nielsen Survey 2014-2015)

Increase in the use of mobile phones

India has 937 million mobile users with the number expected to be touch 1.4 billion by 2020. (TRAI, IAMAI)

A constant channel of communication & advertising

People from India, UK and other nations spend almost 3 hours and 18 minutes a day on their smartphones, and out of  25% of them check their phones over 100 times in a day especially when they wake up from the bed or before going on the bed during night hours. (Ericsson Consumerlab 2014)

Increased mobile reach

72% Rural population in India is using phones for communication with friends & family members. To share important information they use text SMS feature. (Octane Research 2015)

Customers prefer to receive updates

Compared to other sources of communication like email, mobile marketing involves low chances of spamming, that is why consumers more believe in getting SMS updates when they made any transaction or bought a product from the online store. There is only 5% opt-out rates of bulk SMS marketing campaigns. (Nielsen Survey 2014)

Moreover, buyers prefer to receive regular promotional offers & deals by text SMS rather than mobile web according to the research conducted by the direct marketing association.

 Why you need to choose SMS provider for your business?

The SMS marketing service providers of the country like MsgClub, are still working to deliver the best solutions to their clients.

Their team of members is working hard to provide the fastest delivery on all sent campaigns through carrier partner. In today’s world, a small company can invest low in a bulk SMS messaging solution to connect with billions of customers in a short span of time.

This marketing technique is not only beneficial in sending out any promotional offer, but a user can also send notifications, reminders, group SMS, OTP SMS through the gateway.

Their software or interface is packed with the market’s latest features that enable clients to run their campaign smoothly without having any issues.

At MsgClub you will love to run your text SMS marketing campaign only because they provide tracking of your every campaign through which you can measure the effectiveness and success of a particular campaign.

They also provide long code, voice SMS, URL shortener software, SMPP services, SMS reseller program and much more to improve business growth.

 Let’s move on to some amazing features of MsgClub platform:

  • Bulk SMS APIs with ready to access sample codes for software/application/website integration.
  • Auto-repeat feature to send same campaign to the same customers on the weekly, monthly, quarterly or yearly basis.
  • Phonebook management to create and add mobile recipients via excel sheet, copy-paste or manually
  • Assured 99.9% delivery on all sent messages, in case, gets failed your credit would be refunded back in your account.
  • Unicode option to draft your campaign content in any regional language like Malayalam, Gujarati, Arabic, Hindi, Marathi etc.
  • Personalized SMS with a name to each and every recipient directly through the Excel sheet.
  • Live delivery report in chart & graphical presentation with the export facility into the system.
  • Transactional & Promotional route to send SMS of both the type separately from the interface.
  • No installation cost, totally web-based panel for bulk SMS services with 24*7 customer support.

For any other queries please contact their available sales representatives at 8878601181, 9993089777 or visit their official website at Here you will get each and every detail of their SMS business.

pearls of wisdom
Prashant Shrivastav
Prashant Shrivastav
Hello, I am Prashant Shrivastav, Digital Marketing Expert at MsgClub® - A Leading Bulk SMS Company in India. We are helping individuals and small to enterprise level companies by providing smart solutions such as bulk SMS, voice call SMS, SMS marketing tools and many more solutions. For any query or business partnership you can contact us at


  1. You really make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand.

    It seems too complex and very broad for me. I am looking forward for your next post, I’ll try to get the hang of it!


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