Do you own a website, which you have been maintaining since long? Have you been monitoring the website traffic and wondering why the visitors leave your website? Why are you not getting enough sales as compared to other sellers who are selling similar products or services like you? If you have been contemplating about these things and stumbled upon this post, then you just did the right thing. In this issue, we shall be shedding light on the issues that make your visitors leave the website and hop on to others.
Nowadays, owning a website has become absolutely essential for businesses as it showcases your products and services online and can be accessible even on days when you are not operating. To start the blogging journey, many website owners use convenient platforms like WordPress, Joomla, and Magento. But still, some people are not able to successfully execute certain things on their site, which leads to losing out on customers. Let us take a look at the reasons why visitors leave the website.
Website Loading Speed Is Too Slow
One of the major reasons, which make a website less appealing, is to its page loading speed. Nowadays, people don’t have the patience to sit through the buffering and wait for the page to load fully. Before launching any website, you need to first check its loading speed. If it is taking too long to load, check the backend of the site and identify which plugin or code is delaying the page speed. If you think everything is working absolutely fine, then check with your hosting. Always go for a reputed hosting service provider who can provide you with good services. Also, do not forget to switch on browser caching.
Site Is Not Compatible with Other Devices
Currently, half of the population uses smartphones or tablets to access the internet. Hence, there are high chances that they will be visiting your website. If you are planning to scale your business using internet marketing tools, do invest in making the site mobile-friendly. No matter how beautiful your site looks in the desktop version, people will stop visiting your site if they are not able to access it properly through their smartphones. The best website designing company always suggests that you need to take utmost care of the user experience if you want to enhance the site traffic.
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Navigation Structure Is Not Efficient
Undoubtedly, navigation is the key to enhance customer satisfaction as any visitor looking for grabbing certain vital information from your website would like to acquire that in a minimum number of clicks. If the navigation structure happens to be complex and time-taking, then it is plausible that the visitors leave your website in a short period. This increases the bounce rate of the site and lowers the website ranking eventually.
Drafting Poor Quality Content
It is important to note that content is considered to be the backbone of any website. The better the quality of the write-up, the more are the conversions you can cloak in less amount of time. There is no shortcut to success. All you need to do is write quality content that compels your readers to try out your services or products. Successful ad copies attract more buyers and improve the website traffic in less time. Avoid copying and publishing content, which are taken from other sites. It may negatively impact your site rankings.
SSL Certificate Is Not Yet Added to Enhance Website Security
Nowadays, people have raised concern about the increase in security breaches that tend to extract sensitive data of the users from the site. If you are yet to install an SSL certificate on your site now, then do it immediately to avoid any data theft in the future. Once you have installed the SSL certificate, the users will be able to see HTTPS in the URL, which enhances the sense of security while on the site. Additionally, Google is taking a strict action against the unsecured websites by downgrading their positions in rankings.
Website Design Is Not Appealing
To create a long-lasting impression on users, you need to ensure that the site is visually appealing. Visual appearance is important to help you stand out from the other website owners who are selling similar products and services. All the successful digital marketing companies in Mumbai, Delhi or any other place ensure that the website design is not only appealing but also responsive so that it can cater to all sorts of visitors, irrespective of the device they use to access the sites. Make sure that you avoid adding too many distractions like pop-ups, which may irritate the users and the visitors leave your website ultimately.
Too Many Ads May Frustrate the Users
Although advertisements serve as revenue to all the website owners, the users do not have a good experience if they come across too many ads while they are scrolling through the sites. In order to grab customers attention, try to limit the ad placement and choose the ad locations appropriately so that they do not serve as a distraction to the users.
Now that you know the important points that you should take care of while maintaining a website, you should follow the same principles to increase online sales. Websites are the best source for generating more revenue if it is displayed in the correct format. Always try to deliver engaging content, which will entice the customers and they will continue visiting your site to gather information that adds value to their life.
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