It doesn’t matter whether you’re managing a blog of your own or a company website; one thing is certain, and that’s the fact that you’ll definitely want to have as much web traffic as possible. After all, having a bigger market share in your niche and growing your online audience absolutely depends on this.
Generally, a big part of this traffic will stem from people searching for specific keywords on Google and reaching your website. But to gain such organic traffic, you need to do search engine optimization. And that’s a process that could take a long time, especially if you’re working in a competitive niche. Considering this, you may want to learn how to drive more traffic to your website without using SEO. And that’s precisely what we’ll help you with right here!
Influencer Marketing Strategies
While SEO can be important for your campaign, you need to remember that the best digital marketing campaigns rely on a variety of methods. And one of them is definitely influencer marketing, particularly if you want to drive more traffic to your website without using SEO.
In a nutshell, influencers represent social network users just like anyone else, but with vast numbers of followers. As a result, anything that these influencers do or say on social media has a considerable impact, hence their name.
So, influencers are an excellent opportunity for you to raise awareness of your website and promote some products or services. Feel free to think about influencer marketing as if it were online word-of-mouth; once the influencers spread your message throughout their follower base, it’s likely to be shared by their friends and acquaintances as well.
PPC Marketing
If you want to drive more traffic to your website without using SEO, you will also have to rely on its nearest sibling — Pay Per Click campaigns, or PPC. Once you gauge your audience engagement and evaluate the visibility of your website, you can then use PPC to target your ideal customers.
While SEO allows you to appear in people’s search results organically, PPC campaigns deal with purchasing ads that appear as results above the search results themselves. As a result, you will gain the most visibility you can hope for out of a search engine. And you pay for every “click” — in other words, every website visit that comes to you from these ad links.
Still, it’s important to know when to use PPC. You need to be mindful of the fact that PPC is not a long-term strategy; it’s more of a tactic to be utilized in short bursts. The reason for that is simple — depending on your niche, buying clicks can be quite costly. That’s why PPC is your best bet when you’ve got a specific product or service to promote or you want to gain some quick exposure as you focus on other long-term solutions.
Social Media Campaigns
Today, social media represents one of the most vital online marketing tools available to us. The reason for that is simple — social networks have become something as commonplace as running water. Everyone has them, and everyone uses them to communicate.
And as you’ve seen from the example of influencer marketing that we’ve shown to you above, this can be a powerful way to drive more traffic to your website without using SEO. That being said, influencers are just a tiny drop in the bucket of water of social media marketing.
As an online brand, you will find that these social media can be the best way to connect to your customer base directly, in a more personal way. With a carefully planned social media campaign, you can get the kind of grassroots support for your brand that everyone dreams of achieving.
Email Marketing
In today’s world, ignoring emails is pretty much impossible. Anyone who’s working in an office job uses them as the primary means of business communication. As a result, email marketing is a proven marketing strategy that’s guaranteed to give you leads. People check their emails everywhere — from their bedrooms to their bathrooms.
However, that’s precisely why email marketing is something of a double-edged sword. If used correctly, it’s incredibly useful, but misusing it to the detriment of your brand is quite easy as well.
Crucially, you need to avoid your marketing leads perceiving you as spam content that’s far too present in email marketing. That’s why you need to provide your potential customers with one thing via your email campaign — value. Indeed, they will want to see that you’re someone worthy of their time and, somewhere down the line, money.
With that in mind, come up with some sort of expert content that they’ll gain access to after registering for your mailing list. Or perhaps a range of exclusive offers tied to your products and services. Whichever method you use, it’s vital that your mailing leads perceive you as a source of value.
Content Marketing
One of the most challenging parts about SEO is that it requires you to constantly develop new and original content for your website. However, even if you don’t want to focus on your SEO efforts right now, don’t think that this frees you from dabbling in content marketing.
At the end of the day, having high-quality content of any kind is still the best way to drive people to your website. For instance, an excellent series of informative videos on YouTube will bring you more solid leads than a less focused PPC campaign.
Wrapping Up
As you can see, there are all sorts of ways to drive more traffic to your website without using SEO. All you need to do is to properly diversify your online marketing efforts while also maintaining quality — and your target audience will start lining up quickly!
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