Brand promotion is an important part of the marketing strategy, closely related to the advertising of goods and services. However, its goal is slightly different. A good brand strategy introduces potential customers to the company and helps build trust with them. It also makes people think about your company first when they need to buy something in your industry.
There are many ways to promote a brand. The key is to choose the method that suits your business model, fits within your budget and helps you achieve your marketing goals. Social media promotion is a guaranteed way to reach a large audience. In this article, you’ll learn everything you need to know about promoting your brand through social media, improving your marketing strategy, and ways to strengthen your online presence.
1. Filling in profiles
The easiest way to ensure a confident presence of a company on social networks is to fill out a profile on Instagram, Facebook, Twitter, or on any other platform that you use to promote. Add information about what you are doing, where your office or store is located. It will also be useful to indicate your contacts in other social networks and leave a link to the site. This will make you look more trusting in the eyes of your customers.
2. Unified brand design
If you use dramatically different colours on different sites, you can scare customers away. They simply won’t recognize you if, for example, your Instagram profile is pink, but your Facebook community is yellow. Think about every detail and use the same colours, elements and fonts across all social media.
3. Use video
Video marketing opens the door to a shopper’s heart through short, memorable clips. Product demos, training videos, ads – all of this can be easily created, even without special education. A program for a slideshow is enough – and you have in your hands (or rather, in a post) a beautiful dynamic video telling about your company.
Videos increase customer retention rate and literally serve as a substitute for a thousand words – 64% of users make a purchase after watching a video from a brand. You can give instructions for your products, advertise services, or show clients what is happening behind the scene: arrange a virtual tour of the office, arrange an interview with a manager, show the simple working life of employees.
4. Branded hashtags
Hashtags help users find content that interests them. But there is also a catch. If you use too general words and phrases (# contest # photo_day # deleted), your publication will drown in the sea of the same posts. These are usually high-frequency queries with thousands of results. But if you come up with a personal hashtag associated with your brand, the search will narrow down to just your posts. Plus, you can ask readers to use the same hashtags to enter contests or communicate with you.
5. Collaboration with influencers
Internet celebrities can put in a good word for you, so don’t forget this opportunity. Influencers already know how to advertise products and services similar to yours, and their audiences love it. Have them appear live on your Instagram, respond on behalf of your Twitter account, or do interviews for a YouTube video. Their followers will come for them and maybe stay for you.
6. Contests with gifts
This method increases brand awareness among your target audience. Contests, sweepstakes, discounts and gifts always fuel interest in goods, services and the brand. Plus, you give your potential customers a try for free. And if they like it, they are more likely to turn into buyers.
7. User Content
This option is not suitable for every business, but if you have the opportunity to ask users to do something with your product and publish the results on the Web, be sure to use it. Ask your users to edit the video in your app or prepare a dish according to your recipe. The results can be reposted in your account.
8. Adapting to new trends
Online trends are changing faster than we can get used to them. If you want your content to always remain relevant, experts from Uberbrand advise you to always be up to date with the latest events, news and trend forecasts. For example, now visual content (photos and videos) is increasing its influence, while textual content is slightly receding into the background. Track changes in your niche, analyze how it affects your business, and change your strategy in a timely manner.
9. Strategy analysis
It is impossible to say with certainty whether your campaign is successful or not if you do not track changes in the metrics that determine the effectiveness of an SMM strategy. Define the key results you want to achieve and how quickly you want to get it done. And then track the effect of each post, the level of user engagement, the number of likes and subscribers – there is specialized software for this.
Every company relies on different ways to promote its brand. But whichever way it is, be consistent in your actions. This means that you must use all the platforms that are required for the development of your business – those that are used by your potential audience. The purpose of using social media is to create a corporate identity for a brand that people will remember. If you think through your brand strategy to the smallest detail, you can not only attract new customers but also strengthen relationships with existing ones.
Tell us how we can improve?