In certain areas, such as retail, 2022 will undoubtedly be another year of automation and digital transformation. As a result, marketers must keep up with advanced technologies and changing consumer behavior that affects the purchasing experience. Some trends have increased due to the pandemic, while others have evolved as individuals adjust to their new surroundings.
Another trend to anticipate in 2022 is the growing innovations and developments in social media. As the COVID-19 pandemic drove social media platforms to the front traces of email operators, the industry is predicted to see further growth and development as conventional trade. Almost two-thirds of social media customers have made an online purchase in the previous year.
Social media maintains high value as a digital advertising tool amid the pandemic. This continuous prominence of social media platforms prompts industry giants to continuously enhance their capabilities and features to help retailers in online marketing and make information more accessible to their customers.
The emergence of artificial intelligence to supplement visual search is another advancement to look forward to in 2022. As more individuals turn to the internet to fulfill their shopping needs, visual search functions have made waves across digital platforms. People can take a picture of an item or use a downloaded image to browse product options online using visual search features.
Besides companies that outsource SEO, there is also currently more emphasis on the value of user-generated content for digital marketing. Recently, affiliates, influencers, and ambassadors partaking in retail marketing content is another rising trend. Many consumers want to know about other people’s experiences with a product before trying it out for themselves. It is one way for them to measure whether the item or service is truly worth their money.
As the world continues to move through a virtual environment in 2022, it is a must for retailers and marketers to stay on top of their digital marketing strategies to remain competitive in the market.