Businesses are not a novelty when you think of artificial intelligence expanse! Artificial intelligence is seeing a stupendous rise in the way it impacts worldwide infrastructure and business landscape. AI marketing has gained strength over the years. From entertainment to the tech world, it has massive use cases from powering AI animations in the movies to automating machines and the automotive industry, and beyond. Creasing out the curve with a massively efficient workplace; Artificial intelligence has its applications spanning far and wide.
“About 42% of enterprise-scale companies surveyed (>1000 employees) report having actively deployed AI in their business” – IBM Newsroom
AI transformations have become a force for incredible innovations targeting numerous industries and sectors globally. Let us explore what it has to offer for the business arena in the future.
What is AI in Business?
Artificial intelligence has embarked upon a new trajectory in enhancing global businesses with astounding use cases and capabilities. AI in business has been elemental in bringing forth an elaborative growth that charges diverse industries and sectors simultaneously. As per McKinsey, 981 out of 1363 companies surveyed had adopted AI in at least one business function this year. Adding to this, IDC goes on to predict a whopping USD 512 billion will be aligned for worldwide AI spending by 2027; which will be double the global market size of AI today. This is an incredible insight for business leaders to move forward with AI as a strategic deployment partner across their business processes.
Popular AI Applications for Business Domains:
Content Generation
AI tools like Google Gemini, Chat GPT, Jasper, and many others have made drafting new written content a cakewalk. Midjourney, DALL-E, and others are incredible add-ons to generating interesting images based on text prompts. AI for content creation is a boon as it leverages massive benefits in the form of:
- Increased productivity and scalability- Uses less time and fewer resources to generate content
- Enhanced Creativity- Infuses inspiration to brainstorm and come up with new ideas before content development
- Content metrics tracking- Includes page views, social media shares, and engagement rates to help optimize content generation strategies
Sales
AI for sales brings forth massive benefits that look like:
- Manual Task automation
- Demand Forecasting
- Creating and Personalizing Outbound Email Campaigns
- Lead generation and scoring
Salesforce’s 6th State of Sale Report features 83% of sales teams with AI experiencing revenue growth this year vs 66% without Artificial intelligence.
Marketing
Improved audience segmentation, predictive marketing analytics, enhanced market research, and competitor analysis are some of the powerful positive outputs that artificial intelligence delivers for the marketing sector. Targeted ML algorithms are used by marketing teams to analyze data, identify consumer trends, and optimize marketing campaigns.
AIOps
AIOps enables IT operations teams to integrate multiple, separate IT operations tools using a centralized platform, helping businesses manage an ever-expanding IT landscape. Lower operational costs, enhanced monitoring and collaboration, and improved resource allocation are the high points of AI in Operations.
Human Resource
Gone are the days when you were interviewed by a human! Today, Artificial intelligence has seeped deeper into the recruitment department and has made the entire gamut more manageable. From writing content for recruitment materials to automating candidate screening, driving candidate engagement, and simplifying workforce planning – AI in HR is a boon!
Bolstered Cybersecurity
AI holds great enterprise value for business leaders moving forward as it can enhance cybersecurity by analyzing system threats and improving the overall security posture of organizations. Security monitoring, bot prevention, and prompt threat detection and response are guarding the business arena against malicious cybersecurity attacks big time!
Legal departments
Litify’s State of AI Report (as mentioned in Business Wire) revealed that AI adoption among respondents is projected to reach 60% by 2025. You think of research and analysis; contract review and due diligence; compliance, and document automation- AI is serving to the best of its capabilities in the legal domain as well.
Accounts and Finance
Task automation, tax audit support, streamlined payroll management, fraud detection, real-time data analysis, forecasting, and budgeting are some of the key benefits that assist in high-performance accounts and finance departments.
Making artificial intelligence a core part of your business regime is a must if you plan to thrive and not just survive the surmounting competition ahead. This is the time to enroll in the best AI leadership certification program as this shall enhance your AI capabilities manifold as a leading business leader. This is the only pathway to progress into an AI leader with sheer skill and competencies to lead from the front. Dreaming of an astounding AI business transformation? The time to grab the most suited credentials now. Dive in for the greater good!
You may also like to read,
