There are unbelievable benefits for pursuing a career in digital marketing. It can bring you a lot of money just by sitting in your home.
Soon, it will achieve huge pay and more career choice for digital marketing professionals. Digital Marketing is a form of marketing that operates through electronic devices such as on mobile, laptop, or tablets.
Over the past few years, digital marketing has developed enormously, and it will surely continue to grow as today’s people have become so much addicted to mobile phones that they can’t get away from it.
Therefore, until and unless the mobile phone exists, digital marketing also exists.
Here, we try to picture some of the important benefits of digital marketing:
1. Demand for Digital Marketers are growing
Every year the demand for digital marketing exceeds and it will keep on increasing. If you are a skilled digital marketer, you will be surely in huge demand and valued by the industry. There is huge no. of job opportunities in digital marketing jobs.
2. Gain Fresh skills
Digital marketing is not a well-established industry; it needs frequent and fresh new ideas to achieve maximum traffic. Therefore, it needs a fresh new face with a fresh new talent.
Try to learn fresh new digital marketing skills to get a good career. Getting experience with new skills will also increase job security.
If you want a job and are having a problem in finding it, some institutes provide digital marketing courses with placement too.
3. Huge no. of Career Choices
Since digital marketing is a large industry, it has a lot of multiple areas to choose from like SEO, SMM, PPC, content marketing, etc. for a fresher and a working professional to improve their career.
4. Huge Pay
Since a digital marketing firm looks for skilled and certified digital marketers, the pay scale is also significantly high as per qualification and talent.
Career Growth
Every area has various positions starting from a junior to managerial positions; based on your hard work and dedication, you will achieve your highest position such as For SEO, the job positions will be –
- SEO Intern
- Junior SEO
- Senior SEO
- SEO Analyst
- SEO Executive
- SEO Manager
The growth in the digital marketing field is increasing day by day. You might start earning a huge pay right from the beginning of your career.
Finding jobs is a really big issue, some institutes offer digital marketing courses with placement too.
Current Pay Scale
Huge pay scale and large no. of career opportunities in digital marketing are going to be announced every year. However, the current pay scale for digital marketing is –
| Experience | Salary |
|---|---|
| 0-1 years | 1.5 to 2 lacs per annum |
| 1-3 years | 4-5 lacs per annum |
| 3-4 years | 5-6 lacs per annum |
| 5-8 years | 7-10 lacs per annum |
| 8-10 years | 12-20 lacs per annum |
Major Digital Marketing Areas
There are many areas have been developed and inserting in digital marketing space.
The following are the most popular areas in digital marketing –
1. Search Engine Optimization (SEO)
An SEO specialist plays a vital role in finding keyword research, on-page optimization, off-page optimization and link building so that their website will attain top position in search engines like Google, Yahoo, and Bing. SEO training is a must for any business. Such SEO training is required for a business to get organic searches.
SEO (Search Engine Optimization) has a most important role in assisting search engines to hunt down and rank your website organically.
They try to get more traffic to your website by increasing visibility in search engines. The task of an SEO specialist includes –
- Google webmaster tools
- Keywords Research and Analysis
- Link Building
- Off-Page Optimization
- On-Page Optimization (Onsite)
- Page Speed Optimization Tool
- Search engine Submission
1. A well qualified White Hat Hacker
They usually use the white hat methodologies. A white hat hacker is a computer security specialist who has an authority from the firm to break into their protected systems and networks to test their security.
This is performed in purpose so that the White hat hackers will help that particular firm to improve security by avoiding any kind of exploitation done by a malicious hacker (also known as black hat hackers).
The methods used by White hat hackers and black hat hackers are same. And in case if it is not identical, then the white hat hackers have permission to hire the employees of malicious hackers to use them to protect the organization. Therefore, they are like a protecting shield of an organization.
2. Content Writing
A content writer’s role is good and approachable writing skills with a magic in their words to make visitors happy and satisfied. The usually write website content, e-books, blog posts, brochures, pamphlets, business copywriting, etc.
3. Social Media Marketing
An SMM specialist will build a social image and try to get maximum leads from social media platforms such as Facebook, Twitter, Instagram, Google Plus, Pinterest, LinkedIn, etc.
4. Mobile Marketing
The role of a Mobile Marketer is to integrate mobile and tablets based advertisements into the overall marketing strategy.
5. Pay Per Click Advertising or Search Engine Marketing
The role of a PPC specialist is to plan, optimize, implement and analyze organic and paid search engine marketing for different types of advertisements such as text, display, and video advertising.
Paid media is a little bit expensive yet comes in the most effective tool which allows driving maximum visitors to your website. It is like buying the visitors. A PPC specialist will use Google AdWords, do social media marketing or any other paid media.
Skills required for becoming a good Digital Marketer
The basic digital marketing skills required by an individual with impressive qualifications to become a threat to current and future employers are –
- Analytical Skills
- Communication Skills
- Creativity skills
- Problem-solving skills
- Project management skills
- Team leading skills
- Technical skills
- Writing skills
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