Are you trying to rank higher on Google but not getting the results you were hoping for?
Google indeed has a great search engine market share, which makes it nearly impossible to ignore the giant’s awe-inspiring and highly convenient search engine. With that said, it still pays to learn how to rank higher on Google as it is one of the easiest ways to drive consistent and free traffic to your business.
Not sure where to start? Let’s explore the 3 things you need to know on how to rank higher on Google and start seeing results.
1. Improve Your Website’s Loading Speed
Optimize your website and from time to time, make sure to check for any broken links or outdated information. If you keep your website fresh and updated, you will show Google that your site is active and relevant.
Google rankings are based on many factors including the website’s loading speed. If your website’s loading speed is slow, it will likely rank lower on Google. Check this article in the HOTH blog to view instructions on website migration that might help you improve your site’s loading speed.
Also, use a content delivery network (CDN) to help improve your website’s loading speed by delivering your content from servers located around the world. Also, remember that large images can significantly slow down your website. Optimizing your images can help reduce their file size without reducing their quality.
2. Optimize Your Website’s Content
Optimize your website’s content by using relevant and high-quality keyword-rich titles. Make sure your titles are relevant to the content on your page and include keywords that are commonly searched for.
You can use tools like Google AdWords Keyword Planner and Google Trends to research Google keywords. Once you find the right keywords, you need to use them in your titles, descriptions, and tags.
Use meta tags as they provide information about your page to search engines. Use them to describe the content on your page and include relevant keywords.
3. Use Google’s Webmaster Tools
Webmaster Tools is a free service that allows you to submit your website to Google and track your website’s performance in the search results. These tools can help you improve your website’s visibility and make it easier for Google to find and index your site.
Once your website is added to Webmaster Tools, you can then use the service to submit your sitemap to Google and track your website’s performance in the search results. Webmaster Tools also allows you to track your website’s backlinks and the keywords that people are using to find your website.
Following Steps on How to Rank Higher on Google
Now, you’ve created a fantastic website. Great design, engaging content, and everything else that it needs to rank high in Google. But then you look at your Analytics and see that most of your visitors are not from any organic searches. You need to step up.
It may be confusing to see different tips on how to rank higher on Google. But following these 3 simple tips we have shared; you will be on your journey to ranking high on the search results!
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