WordPress is currently the most popular Content Management System (CMS) for any website. WordPress powers nearly half of all websites on the internet. This is true for both small and large business websites. The reason WordPress is so popular is simple. It enables users to create, run, and grow any type of website they can think of. This ranges from simple blogs to e-commerce stores.
However, the fact that WordPress is free and open-source is undoubtedly its most appealing feature. This ultimately means that anyone can use it and that people worldwide are working together to keep it running. So, we are here to talk about the six reasons why your small business should be using WordPress.
Top Reasons Your Small Business Should Be Using WordPress
Even though almost every website will benefit from WordPress, small businesses tend to benefit the most. This is because WordPress generally provides tremendous value with no upfront cost. You don’t have to be a skilled web developer or programmer to create a visually appealing, user-friendly website. All you need is time and imagination. If you do this correctly, you will be able to establish a strong online presence that will aid in the development and expansion of your brand. With that said, we’ll go into more detail about why your small business should be using WordPress.
1. Safety and Dependability
WordPress is constantly updated to ensure its security and good performance. As we’ve mentioned, all of this is possible due to it being an open-source platform. Since WordPress has a vast group of developers from all across the globe covering all of its possible security weak points, you can rest assured that all of your data is secure. However, in addition to that, you can install further security systems on top of what you already have. You can install plugins such as:
- Cloud backups
- Real-time virus and malware scanners
- Comment anti-spam
People from all over the world contribute to the development of WordPress itself. Not all updates are for security purposes. WordPress users also work together to make it the best option for anyone who wants to create a website that is responsive and overall solid in every regard.
2. A Strong Support Network
It’s natural for new or small businesses to have concerns about how WordPress works. Fortunately, many support experts can help you figure it out no matter what. For example, you can get all the help you need by asking WP support experts on WordPress forums. If you can’t find help on the forums, you can easily hire professionals available to help you anytime. WordPress also has a comprehensive knowledge base, as well as good documentation that holds the answer to all the questions you may have.
3. Integration With Google Analytics
If you want your website to be successful, you need a tool that will make it simple for you to keep track of the analytics for you. The people responsible for developing WordPress are aware of this, and as a result, they have incorporated functionality that allows users to integrate Google Analytics. If you use WordPress, you will be able to monitor a large number of data points that are associated with your website. WordPress and Google Analytics work well together. You can use WordPress in conjunction with Google Analytics to help you better understand the visitors to your site and the results it generates. The best part is that it works “out of the box,” which means you don’t need any technical knowledge to use it.
4. An Easy-to-Use Interface
According to experts from WP Full Care, other than the fact that it is virtually free, WordPress’s popularity stems in part from its user-friendly interface. As previously stated, the user menus and settings are easy to find and understand. It is not financially feasible for small businesses to become knowledgeable about every aspect of a system. If you run a small company, you need an easy and intuitive way of creating a website that will help your business immediately. Thankfully, with WordPress, if you want to know what each setting does, move your mouse over it, and a brief description will appear. WordPress also includes a visual editor that shows the results of your changes in real-time.
5. Support for Various Media Formats
Although content is the most critical aspect of your website, or rather the main reason your visitors will come, you must also consider presentation. No matter how good your content is, people won’t be interested if you present it in a boring way. For example, if your website only contains text, most visitors will find it boring and leave. You must include extra material, such as photos, gifs, video content, sound effects, and animations. These elements will make your website more lively and interactive. Thankfully, WordPress includes full built-in support for the vast majority of media formats that you could need. It supports over four different picture formats, including.jpg and.jpeg, but it also supports mp3, mp4, and many other video formats.
6. It Has a Plethora of Third-Party Plugins.
The last of the six reasons why your small business should be using WordPress that we will mention is the available plugins. As we’ve talked about, WordPress comes with many capabilities by default. However, you can expand its capabilities by downloading third-party plugins from its extensive library. We believe that the true power of WordPress resides in its plugins. If you look hard enough, you will be able to find a plugin for just about any feature you’d want on your website. They can entirely alter how you interact with the CMS and assist you in transforming your small company website into precisely what you need it to be. As you can see, the benefits that your small business will have from WordPress are staggering. Therefore, if you’ve not considered WordPress by now, we strongly suggest that you start today.
You may also want to read,
- Reasons why investing in a custom WordPress theme is a smart choice
- Why WordPress Good For Professional and Startups Companies (Updated) ?
- 6 Reasons WordPress Is a Must-Have CMS for Small Business Websites
Tell us how we can improve?