Mobile marketing is a multi-channel strategy that is widely used to target audiences on smartphones, tablets, iPads, and other handy devices. It is a digital strategy to reach out through website, social media platforms, SMS and emails on mobile devices.
It’s is more apparent than ever today. From reading an email to placing an online order on e-commerce store everything is now accessible at the fingertips of your consumers even in less time and human effort.
Trends have got changed drastically over the last few years. People are spending most of their time on mobile devices to look out for the products and their reviews by buyers as well. Geolocation and other custom features help them to get more precise and accurate details.
This popularity is going to increase in the upcoming days as cell phones have become a convenient way to access anything you wish to. It means a bad mobile user experience will lead you to lost your potential clients. Top-marketers know this very well and mobile has a high amount of share in any online marketing budget.
We live in a world where no online marketing campaign is impactful without mobile phones. The increase in the number of mobile phone users has taken over the number of web users.
You might be reading out this blog from your mobile too! However, it has changed the way you interact with your common people.
Here, I am sharing some fascinating stats about a mobile marketing strategy that helps you to make future plans that never fails-
Over 36% of people have smartphones to read emails and 44% of subscribers only use mobile for communication.
80% of internet user own a smartphone.
78% of the businesses shifted towards Bulk SMS marketing for higher leads and conversions.
48% of people do mobile research with a search engine like Google.
Over 50% of smartphone users check their phones immediately after waking up from the bed.
The percentage of business companies optimizing email for mobile devices increased by 22% in the year 2014.
68% of businessmen’s have integrated SMS marketing offered by Bulk SMS Gateway Provider into their other marketing strategies for higher results.
71% of top marketers believe that mobile marketing technique is core to their business or enterprise.
According to the survey, 58% of small and medium-sized companies have a dedicated mobile marketing team.
Google says 61% of users are unlikely to return to a mobile site they had trouble while accessing it and 40% move towards competitors.
By the next year i.e 2019 mobile advertising will represent 72% of all US digital ad spending.
On average smartphone conversion rates are 64% as compared to the average desktop conversion rates.
10x mobile offers are likely to be redeemed more frequently than those printed coupons and vouchers.
So, what’s your opinion on this amazing marketing strategy? Share your views with us and always choose a mobile marketing service provider who’re a leader in the industry from years.
