VR goggles are like a World of Warcraft game – they bring you into a world of magic and limitless adventure. Dior, the world’s top fashion designer, has introduced virtual reality goggles that will bring exciting features more than a game. VR marketing is a more immersive pleasure that can now be experienced in the fashion and beauty sector. This lets you go behind the scenes of a cosmetic company and see how things are really happening.
L’Oreal, the top beauty company, takes the virtual reality space further by creating an ultimate VR tech, currently used for research, in its Beauty Lab. Virtual reality seems to be not just a big innovation to the business but serves a really big thing in making internal decisions, according to Hillary Milnes, a senior fashion, luxury and technology reporter.
This technology has been used by Dermablend professionals to test changes in the packaging and merchandising of their goods. In fact, a focus group has been hired to see the amendments and differences in terms of stocks, packaging and store layout. This includes giving feedback on the products and monitoring VR space. By acquiring virtual reality, reprinting packaging and set-up can be done with ease as this can automatically be overlaid on the 3D.
VR Marketing – an immersive impact on the Brand
As changes can positively create an immense impact on their brand, the store has discovered that the process of rebranding on its Ulta unit has reached about three months long and it would likely have taken to eight without VR demonstration. This will unleash the fact that the implementation of such tech is truly a big thing in finding valuable insights for every cosmetic company.
VR investing does not just save time and effort in re-branding, re-merchandising and repackaging of goods but also creates a significant investment in the future of both bigger companies and individual retail sectors.
NYX alone is making a stand among other stores as shoppers can scan products right on their Smartphones. If a buyer is able to create an account with skin type and product preference options, individualized recommendations would pop up. Suggestions and customizations will also be there to create amazing customer experiences that they can’t resist.
Because the profile has set up, it is easy for you to find which product is a good match. You don’t need to fall in line or jot down the long list of details because all you need to do is scan the cosmetics you are interested in, apply it virtually and if you get the correct match, your phone beeps.
If VR is there in the beauty industry, you are one step ahead of your competitor – less time, less effort, but more savings. Need to hire a top VR agency? 2Easy is just one call away! Send your beeps now and welcome the future with open arms.
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