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Virtual Reality (VR Marketing) for the Future of Beauty Industry

HomeTechnologyVirtual Reality (VR Marketing) for the Future of Beauty Industry

VR goggles are like a World of Warcraft game – it brings you in a world of magic and limitless adventure. Dior, the world’s top fashion designer has introduced virtual reality goggles that will bring exciting feat more than a game. VR marketing is a more immersive pleasure that can now be experienced in the fashion and beauty sector. This lets you go behind the scenes of a cosmetic company and see how the things are really happening.

L’Oreal, the top beauty company takes the virtual reality space further as it has created an ultimate VR tech currently used for research, the Beauty Lab. Virtual reality seems to be not just a big innovation to the business but serves a really big thing in making internal decisions according to Hillary Milnes, a senior fashion, luxury and technology reporter.

This technology has been used by Dermablend professionals to test changes in the packaging and merchandising of their goods. In fact, a focus group has been hired to see the amends and differences in terms of stocks, packaging and store layout. This includes giving feedback on the products and monitoring VR space. By acquiring virtual reality, reprinting packaging and set-up can be done with ease as this can automatically be overlaid on the 3D.

VR Marketing – an Immerse impact on the Brand

As changes can positively create an immense impact on their brand, the store has discovered that the process of rebranding on its Ulta unit has reached about three months long and it would likely have taken to eight without VR demonstration. This will unleash the fact that the implementation of such tech is truly a big thing in finding valuable insights for every cosmetic company.
L’Oreal: Image Courtesy

L’Oreal: Image Courtesy

VR investing does not just saves time and effort in re-branding, re-merchandising and repackaging of goods but also creates a significant investment in the future of both bigger companies and individual retail sectors.

NYX alone is making a stand among other stores as shoppers can pretty scan products right on their Smartphones. If a buyer can able to create an account with skin type and product preference options, individualized recommendations would pop up. Suggestions and customizations will also be there to create amazing customer experiences they can’t resist.

Because profile has set up, it is easy for you to find which product is a good match. You don’t need to fall in line or jot down the long list of details because all you need to do is to scan the cosmetics you are interested in, apply it virtually and if you got the correct match your phone beeps.

If VR is there in a beauty industry, you are one step ahead of your competitor – less time, less effort but more savings. Need to hire a top VR agency? 2Easy is just one call away! Send your beeps now and welcome the future with open arms.

Thinking about the best digital agency for your next project? Get introduced to the best at 2Easy. It’s Free!

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Contributing Author
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