Emails are still considered the most essential requirement of a business, be it small or big. As a professional who has ventured business of his own now, I am aware of the revolution that email hosting can bring to your business, as it did to mine. Some companies, like my own when I started, glue to free YMail or Gmail accounts for business emails.
It is vital to own an enterprise-email for your company to have an aura that compels the customer to buy from you.
This article majorly focuses on how you can boost sales by setting up an email hosting that targets larger audience. The techniques you are about to read are my own and tested, and have proven to work wonders, at least for my business. As long as you use these techniques in the exact same way as mentioned here, any cheap email hosting would do fine for your business.
First off, we will start with a brief description of the tool- email marketing- and will work our way to using emails effectively.
On an estimate, email marketing yields a return of $44 for every dollar invested, making it one of the most profitable marketing tools ever. Almost 269 billion* emails are sent and received each day, says campaignmonitor. Email as a tool has loads of potential waiting to be unleashed.
*as per data for the year 2017
Successfully targeting an audience – through emails- and closing business deals, relies on the deployment of correct tactics and techniques.
Get an email hosting plan
It is essential to customize your email for building the rapport required to fetch business for your brand. A professional email appeals more to its readers than does a personal email. An enterprise email address better establishes your authority as the rightful representative, making it easier to woo customer trust over a mail.
Know your suspects
Statistics tell us that only a fraction of traffic on a website converts into business, but that does not render the residual traffic useless. For continued business excellence, data on visitors abandoning their website visit is equally crucial as data on current buyers.
The most successful campaigns have proven to be the ones that targeted visitors who cut their visit short, along with the registered buyers. It, thus, becomes essential to dig into data on all site visitors, and thoroughly work on those leads.
An effective way of generating quality customer leads is by prompting visitors to subscribe to newsletters. Several websites make use of exit-intent popups. These popups are programmed in such a way that the smallest possibility of abandoning the webpage triggers an algorithm which, in turn, displays a newsletter subscription form.
Subscribers can now be easily contacted with emails about new inclusions and flash deals. However, companies should bear in their minds to not invade a subscriber’s inbox too often. Too many emails are not just annoying, but also increase the risk of subscribers marking the business as spam.
Keep it simple – but not overly so
A few days back, I received an email from some apparel company titled “What to wear this summer”, the title was catchy, as usual. All that the email contained was an excerpt from the company’s write for us section. A well-written blog, nonetheless. Surprisingly enough, the excerpt did not mention its company name anywhere, or if it did, it did not mention it overly to be noticed.
The closing line did have a link to the company’s catalog page, to which I didn’t mind paying a visit.
David, one of the most celebrated employees in our company, says “The idea of selling is not to sell but recommend.” The philosophy behind successful marketing is that it should not look like marketing. Ironic, isn’t it?
Emails flooded with links and banners might have an adverse effect. It is an unwritten rule that simple mails are catchier than fancy call to actions. A lot of simple but effective templates are available online – and that too, for free! So, what’s the harm in using such templates? A simple template doesn’t make your mail look outdated, and, besides, adds charm to your email.
Slip into their inbox as a friend
Emails are primarily used for communicating with friends and families, and to convey business proceedings. Now work out the odds in favor of an email, sitting in the promotion tab, being read.
Mails crammed with too many links are destined to end up in spam, and if not, certainly in the promotion tab. Make it a rule to use not more than one link and preferably no images, or if required, not more than a single image in your mail.
Try using gifs and humor
There is no harm in making someone smile, especially when that “someone” is your customer. Mails imbued with humor and punch lines are fun to read. It is a jovial way of making your email campaign stand out from the crowd.
A Gif could be another cool element to include in your mail especially compressed with a GIF Compressor. It helps convey emotions way more easily and effectively than alphabets.
Storytelling with emails
Stories are more relatable and it is a good practice to let your audience decipher the central idea you have tried to convey. Facts, on the other hand, are difficult to grasp and retain. Frame a short story and weave it around your product.
At the end of the story, merge the climax with a call to action.
Optimize your page for visitors
It is recommended to optimize your page to enhance traffic on your website. Optimized pages rank higher than most other pages. A higher listing is directly proportional to increased footfall. Higher the footfall, the higher is the business conversion. Companies that underwent SEO hosting reported a significant increase in traffic and, eventually, overall sales. The extra site-traffic will pay off for the sum spent on your page optimization.
Email is an important business tool; from small scale organizations to giant enterprises, the use of email is indispensable at all levels. Emails are considered as the easiest way to reach masses with little efforts. With companies realizing the potential that emails possess, its use is in full swing.
As the world continues to advance its technology, it will be worth watching whether emails will put up with the demand of Generation Alpha.
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