Video marketing is taking off.
Compared to traditional forms of marketing, it’s more engaging and compelling. It’s also far less expensive which makes it easier for small businesses to use. As you consider your marketing plans for the year ahead, the video should be on that list too. Here are 9 reasons why:
1. Video is focused attention that stimulates our senses.
2. Video quickly communicates more than words ever could.
3. Video builds trust with customers through authenticity.
4. Video enables two-way conversation between the customer and business like never before.
5. Video educates customers about products or services they might not otherwise discover or fully understand.
6. Video is easy to share socially; companies who make their videos available for easy sharing are rewarded with more views.
7. Video is an effective way to promote special offers, discounts, and coupons.
8. Video encourages viewers to take the next steps in the customer journey after they’ve watched it.
9. Video can make a brand feel humanized, allowing viewers to engage with brands on a much deeper level than ever before.
These 9 reasons alone should be enough to convince you that using video marketing is essential for your business success. However, if you’re still not convinced read on because this post isn’t just about why you should use video but how as well!
Video Marketing Is Easy To Do Well
The biggest misconception about making videos is that good quality productions take thousands of pounds worth of equipment or a dedicated film crew. The truth is that you don’t really need to spend a fortune to create effective video marketing content.
If your budget is too low for dedicated filming equipment, it’s possible to shoot high-quality videos using just your phone! There are plenty of online video editors that you can use to add text or voiceovers to the film or even animated graphics if necessary.
If shooting with your iPhone isn’t up your street, there are other ways to get engaging video content for free – all you need is a little imagination. Live-action explainer videos shot in one take often look more realistic than those composed of separate clips. Just be careful not to use the same tired cliches that are replayed in marketing videos everywhere, like someone writing on a whiteboard or pointing at an infographic!
If you’re making videos for your website, using professional equipment can sometimes make you look too formal and detached from your customers. By all means, shoot it well – but don’t overdo the fancy effects or editing because it’ll come across as contrived otherwise. Keep your approach light, fun, and chatty so it doesn’t sound like a stiff sales pitch either.
The advantage of online video is that there are no restrictions regarding the length of each clip, or what it should contain if you’re trying to explain your product or service. Short videos are fine to watch on mobile so you can upload multiple clips onto one piece of content rather than shooting lots of short films instead.
The best way to learn how to be effective with video marketing is by trying different things and seeing what works for your business. Keep an eye on the analytics reports that YouTube generates about views, likes, comments, and subscribers because they can all give valuable insight into what people find appealing about your brand. There’s no point in producing high-quality video if it isn’t reaching the right people!
Video Marketing Will Boost Your Sales
If you’re selling a physical product, using video will help customers understand who it’s perfect for and why they should buy it. Even if you’re selling a service or retail space, relevant video content will help people decide if they need your services and what it can do for them.
Like any other form of marketing, creating videos that hit the right tone is crucial to its success. Don’t make your product look like it’s too expensive or hard to use because even if viewers are interested in buying one, they won’t justify an expense if they’re too complicated! Keep things fun and positive by showing how much people love to use your products then subtly let viewers know where they can buy them or sign up for more information.
Converting website visitors into subscribers isn’t just about using widgets on blog posts anymore so don’t be afraid to experiment with video marketing techniques. It’s not uncommon for companies to use their ‘about’ page as a mini film rather than words and pictures. Customers like seeing human faces and hearing (real!) voices because it feels more trustworthy and personable than cold, hard text.
Video marketing is a powerful way to increase your sales. If you’re selling a digital product online or if you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. Videos can be used as an educational tool to help prospects understand the benefits of what they are buying and why it’s worth their money. The beauty of video marketing is that there are no rules about how long each video should be or what it should contain–so experiment with different types!
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