White labeling refers to the method that allows one product or service to be rebranded and sold under another company’s brand. In Search Engine Optimization or SEO, white label SEO also referred to as private label SEO is a type of SEO outsourcing that provides marketing agencies the option to sell different kinds of SEO packages and bundles.
Accordingly, an SEO reseller pertains to companies that provide SEO services for clients, and instead of providing services in-house, they outsource the work to a white label SEO provider and then brand the services as their own.
An agency can offer SEO services to clients in three ways: hire in-house employees, hire an SEO contractor, and partner with a white label SEO service provider. Among the three ways, the most preferable option for many businesses, especially for ones who do not want significant expense would be using SEO reseller programs offered by a white label SEO provider.
One of the primary benefits of using a private label or white label SEO is that companies can avoid spending significant amounts on purchasing SEO tools like software. It can also help them save time, allowing them to focus their attention on growing their business.
The services offered by white label SEO providers are categorized into two: on-page and off-page. The former includes services like keyword research, content creation, and comprehensive site audits. On the other hand, the latter includes services like high-quality links outreach, broken link building, reputation management, and link building.
White label SEO providers can outsource link building for an agency and they can ensure to provide quality links. With quality links, a site can have a better ranking and attract more customers for businesses. Also, outsourcing link building allows businesses to have better control of bringing in news links to their website.
Learn more about White Label SEO Agency by reading this infographic from Whitelabel.
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