Businesses who wish to reach their customers online will definitely require a website. You can take the modern route and have a website based on cutting-edge technology and design trends. Or perhaps you just want something simple so people can find you. Regardless of which approach you to decide on, an often overlooked yet necessary component is the About Us page. In this article, we want to discuss the importance of the About Us page for your business.
What is the purpose of the About Us page on your website?
You will need a dedicated page that you can use to introduce yourself. Give your customers a chance to know you better before they decide if they want to do business with you. Use the About Us page to talk about yourself or your company and what kind of business you do. More importantly, you can talk about how you do business and what makes you stand out from the competition.
A well-written summary on the About page will give your website visitors a glimpse into your personality and passion. It will also provide them with an idea of how you will be interacting with them if they choose to do business with you. There will always be new website trends; however, it’s important to remember the people behind the business.
The main purpose of the About Us page is to build trust and establish your credibility – the person behind the company. You should also feature your employees and their stories to show a sense of camaraderie and teamwork.
Who is the About Us section for?
When designing anything, you always need to keep the end-user in mind. The same goes for your website and all of its pages. With that in mind, let’s find out who the About Us page is for.
Most of those who will be visiting this page of your website will be people who are considering if they want to be your clients. The importance of the About Us page for your business is that it represents the final push some people need before they become paying customers. Just a click away from the homepage, it’s there for anyone who is still making up their mind. A carefully designed page can give visitors a nudge in the right direction. Help future customers decide that they should trust you with their business.
If you have managed to spark someone’s curiosity so that they visit your website, indulge them with more info. Feel free to tell your story and the story behind your brand. You can also use the About Us page to answer any questions your website visitors may have. It’s the perfect place for your FAQ.
Creating a good About Us page
There are many sections of your website which you can use to market your products and services. However, when it comes to the About Us page, you should show a little restraint. One of the most important things is to leave a good impression on your website visitors. Aim for a visually appealing design that isn’t cluttered. Put up a few striking images and a clear call to action, but don’t do more than that. Offer a brief summary of the relevant information and avoid a huge wall of text.
What should be in the About Us section?
Obviously, there are going to be different approaches to designing a website and its pages. Truthfully, whatever you decide to put on the page needs to sound friendly and approachable. That’s the most important thing regarding the About Us page for your business – being genuine. If you are in doubt, you can stick to the basics and cover the 5 Ws and 1 H. Go over the Who, What, When, Where, Why (arguably the most important one), and How.
Try and make a personal connection with your website visitors. Write a few lines about who you are and how you got into business in the first place. People love hearing personal success stories, and that’s the best way to make the customers care. Write in a humane tone, but keep things factual and concise.
Remember that creativity is good; however, this can sometimes backfire, so be creative only to a certain extent. Don’t confuse your visitors by using quirky names or internal jokes they won’t understand. Avoid hiding the About Us page for your business under a button or name that isn’t intuitive. We realize that website design and maintenance can be a bit tricky. If you need help, don’t hesitate to consult the professionals behind WP Full Care, who can help you figure things out and maintain your website in tip-top shape. Additionally, you shouldn’t forget to add a Call to Action button on the About Us page. After all, the visitors are there to make up their minds on whether they want to do business with you.
How to make the most of your About Us page?
Honestly, your end goal as a business is to make money, and you should always keep that in mind. In the online marketplace, the best way to do this is by generating leads and making conversions. Your entire website needs to be designed with SEO in mind. You can go ahead and sprinkle a few keywords everywhere you can, even on the About Us page. Although it is often overlooked in the design process, the importance of the About Us page for your business cannot be understated.
Once you have put a lot of effort into your About Us page, you can even use it in future campaigns. A new marketing trend is hooking customers with a personal story. You could even use the About Us as a landing page to generate leads. A compelling story and a clear call to action are pretty much all you need to draw the attention of online users.
The bottom line
After reading our article, we hope you have learned the importance of the About Us page for your business. Use it to express yourself and connect with customers at the same time. Ultimately, what is a business without the people who make it happen? Therefore you should be proud of what got you there, and feel free to share it with the world.
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